”Muuto declined her idea for a tealightholder – but still launched an almost identical product”

This article highlights how Charlotte Elsner from 2007 onwards tried to make design company Muuto put her candle holder into production, and how they launched the candle holder 3 years later, but with 3 guys called Form us with Love as “designers”. By then Charlotte had already launched her own collection of candle-holders under the brand ”Xordinary”.